8 Things to Do in Seoul in August: Summer, Festivals, and K-pop

Hey guys, Theo here! 

Is August a good time to visit Seoul? Well, it’s a bit of a mixed bag! 

If you’re planning a trip to Seoul in August, get ready for an exciting, slightly sweaty (lol), but totally unforgettable experience! 

I’ve lived in Korea for a while now, and trust me, August in Seoul is a whole vibe… 

Yes, it’s hot and humid, but it’s also the peak of summer fun. Whether you’re a hardcore K-pop fan, a foodie, or just someone who wants to explore the city, I got you covered… 

Here’s a full guide on what to do in Seoul in August!

Things to do in Seoul in August

Here’s a list of cool things to do in Seoul in August that’ll make your trip awesome.

1. Feel the K-Pop Hype at Music Festivals

August is when Seoul turns into a paradise for K-pop lovers! 

There are tons of summer music festivals happening, and if you time your trip right, you might catch some big names performing live. 

Some festivals you should check out:

• Korea Music Festival – Usually held at KSPO Dome, this event features top K-pop idols. Imagine seeing groups like SEVENTEEN or (G)I-DLE perform live! 🔥
• Waterbomb Festival – If you want a mix of K-pop, EDM, and crazy water fights, this is IT! 

If you’re into music show recordings, try applying for tickets to M Countdown, Music Bank, or Inkigayo! Seeing your bias up close? Best. Experience. Ever. 🫠

2. Explore the Summer Night Markets

Seoul’s night markets are EVERYTHING in August. 

Since it’s too hot during the day, locals love coming out at night to eat, shop, and chill. Here are some top picks:

• Bamdokkaebi Night Market (Yeouido) – Think food trucks, live performances, and a beautiful Han River view. Try the tteokbokki and churros combo, you won’t regret it!
• Dongdaemun Night Market – For fashion lovers, this is heaven. Shops open till dawn, and you can bargain for the trendiest outfits (yes, even idol-inspired looks!).
• Myeongdong Street Food Market – A must-visit for all foodies! Hotteok, tornado potatoes, and Korean fried chicken? Say no more. 🍗

3. Chill at Han River with Chicken & Beer 

If you follow K-dramas, you KNOW about the classic ‘chimaek’ (chicken + maekju/beer) by the Han River scene. 

It’s even better in real life!

You can rent a picnic mat, order delivery to the park (yes, food apps work here), and just enjoy the breeze. Some of the best spots:

• Yeouido Hangang Park – The most popular one, always lively!
• Banpo Hangang Park – Has the iconic Banpo Bridge Rainbow Fountain show at night. Super romantic if you’re coming with a special someone 😉

If beer isn’t your thing, try subak hwachae (watermelon punch) or bingsu (shaved ice dessert) for a refreshing treat! 🍉

4. Cool Cafés & K-Pop Themed Spots

Korea’s café game is NEXT LEVEL, and in August, you’ll need to escape the heat with some iced drinks and aesthetic vibes. Some must-visit spots:

• HYBE Insight Café – If you’re an ARMY, this is a pilgrimage site. Limited-edition BTS drinks and photo zones? Say less! 💜
• SMTOWN &Store Café – Get a cup with EXO, NCT, or aespa-themed drinks. And yes, buy some merch while you’re at it!
• Greem Café (2D Café) – Ever wanted to step into a cartoon? This café is a literal drawing come to life!

And if you love themed experiences, check out Cafe Yeonnam-dong 223-14 – Instagrammable AF! 

Also read: Tourist? Try 7 Best Cafe in Seoul 2025, Instagrammable and Popular!

5. Visit Lotte World 

This amusement park is LEGENDARY. 

If you love K-dramas, you’ve definitely seen it in shows like ‘Business Proposal’ and ‘True Beauty.’ The best part? 

Lotte World stays open till late at night, so you can avoid the heat and enjoy rides with the city lights in the background.

Must-try attractions:

• Gyro Drop & Gyro Swing – Feel like you’re in a variety show!
• Magic Island Castle – Seoul’s mini Disneyland, perfect for pics.
• Indoor Ice Skating Rink – Because why not cool down in style? ⛸️

6. Celebrate Korea’s National Liberation Day (Gwangbokjeol) 🇰🇷

On August 15th, Korea celebrates its independence. If you’re in Seoul, you’ll notice a lot of national flags, parades, and special events. 

The best places to experience the patriotic vibe:

• Gwanghwamun Square – Big celebrations and sometimes free performances.
• National Museum of Korea – Special exhibitions about Korea’s history.
• Namsan Seoul Tower – They light up the tower in the colors of the Korean flag!

7. Hike (Yes, Even in Summer!) & Catch the Sunrise

I know hiking sounds exhausting in the heat, but hear me out—a sunrise hike is totally worth it. Seoul has some amazing mountains with beginner-friendly trails:

• Eungbongsan – Super easy hike + best sunrise view of the Han River.
• Achasan – Short 30-minute hike with breathtaking city views.
• Bukhansan – If you’re up for a challenge, this is Korea’s most famous hiking spot.

Just go early (like 4-5 AM), and you’ll avoid the heat while catching an unreal sunrise! 

8. Shop for Summer Sales in Myeongdong & Hongdae

If you love shopping, August is great because summer clearance sales are everywhere. Some places to hit up:

• Myeongdong – K-beauty heaven. Get discounts on brands like Etude House, Innisfree, and Laneige.
• Hongdae – Trendy, affordable fashion. Streetwear lovers, you’ll find hidden gems here!
• Common Ground – Seoul’s coolest container shopping mall. Great for indie fashion & photo ops!

Final Thoughts?

So, is Seoul worth visiting in August? ABSOLUTELY! Yes, it’s hot, but there’s so much happening that you won’t even mind. 

If you’ve been to Seoul in August, tell me what your favorite experience was! 

And if you’re planning your trip, let me know if you have any questions—I’d love to help. 💙

See you in Seoul!