24+ Fun Things to Do in Seoul, Must Visit!

Seoul, the vibrant capital of South Korea, offers a captivating blend of ancient traditions and cutting-edge modernity. 

As a frequent visitor to this dynamic city, I’ve compiled a list of must-visit attractions that showcase the best of what Seoul has to offer. 

Whether you’re a history buff, a culture enthusiast, or simply looking for unique experiences, these things to do in Seoul will ensure an unforgettable trip!

Things Not to Miss in Seoul

Ready to explore some of Seoul’s coolest spots? This city’s got it all – from ancient palaces to trendy neighborhoods. 

Let me take you on a quick tour of some must-see landmarks. 

These places aren’t just tourist attractions, they’re the heart and soul of Seoul. 

Whether you’re into history, culture, or just want some great photo ops, I’ve got you covered.

1. Gwanghwamun Square

Gwanghwamun Square is right in the heart of Seoul. It’s huge! And it’s a must-see for locals and tourists alike.

You can’t miss the big statue of King Sejong. He’s the guy who created the Korean alphabet. Pretty cool, right?

There’s also a statue of Admiral Yi Sun-sin. He was a famous naval commander. These statues show off Korea’s rich history.

Want to catch a show? Check out the Sejong Center for the Performing Arts. It’s right there in the square.

Don’t forget to visit the underground museum. It’s packed with interactive exhibits about Korean history and culture.

History buff? You’re in luck! Gyeongbokgung Palace is just a short walk away. So is the National Palace Museum of Korea.

Nearest Station: Gwanghwamun Station (Line 5), Exit 1 or 2 Cost: Free to visit the square; museum entry fees may apply

Traveler’s Tip: Visit the square during the changing of the guards ceremony at Gyeongbokgung Palace for a truly immersive cultural experience.

2. Gyeongbokgung Palace

No list of things to do in Seoul would be complete without mentioning Gyeongbokgung Palace, the largest and arguably most beautiful of Seoul’s five grand palaces. 

This place has been around since 1395. Can you believe it? It was the main palace during the Joseon Dynasty.

Walking through the Gwanghwamun Gate is like stepping back in time. The palace grounds are huge.

You’ll see lots of traditional Korean buildings. The throne hall is called Geunjeongjeon. Fancy name, huh?

Don’t miss the Royal Guard Changing Ceremony.

It happens three times a day, except on Tuesdays. It’s super colorful and fun to watch.

Love museums? You’re in for a treat.

The National Folk Museum of Korea is right here. So is the National Palace Museum of Korea.

These museums are great for learning about Korean history and culture. Definitely worth a visit!

Nearest Station: Gyeongbokgung Station (Line 3), Exit 5 Cost: ₩3,000 for adults (approximately $2.50 USD)

Traveler’s Tip: Visit early in the morning to avoid crowds and enjoy the serene beauty of the palace grounds.

3. Samcheong-dong

Samcheong-dong is a cool neighborhood in Seoul. It’s right between Gyeongbokgung Palace and Bukchon Hanok Village. 

This area has become one of the trendiest things to do in Seoul for both locals and tourists.

Love art? You’re in luck!

There are lots of small art galleries here. They show works by famous and up-and-coming Korean artists.

Hungry? Samcheong-dong has got you covered. There are cute cafes with great coffee and pastries.

Want to try Korean food? There are plenty of restaurants serving traditional and fusion dishes.

Don’t forget to try patbingsu!

It’s a yummy shaved ice dessert. Perfect for a hot day!

Shopping for souvenirs? Check out the shops selling handmade Korean goods. You can find ceramics, textiles, and more.

Nearest Station: Anguk Station (Line 3), Exit 1 Cost: Free to explore; prices vary for dining and shopping

Traveler’s Tip: Visit on a weekday to avoid the weekend crowds and enjoy a more relaxed atmosphere.

4. Bukchon Hanok Village

Bukchon Hanok Village is a living museum of traditional Korean architecture and one of the most picturesque things to do in Seoul. 

This neighborhood is home to hundreds of hanoks. These are traditional Korean houses. Some are over 600 years old!

Walking through the narrow alleys feels magical. It’s like you’re back in the Joseon Dynasty.

Many hanoks are now cultural centers or guesthouses. You can even stay in one if you want!

Want to try some traditional Korean activities? You’re in the right place! Some centers offer workshops on Korean crafts.

Ever wanted to wear a hanbok? That’s traditional Korean clothing. You can try it on here!

For the best views, head to Bukchon Observatory. You can see old hanoks with modern skyscrapers in the background. It’s quite a sight!

Nearest Station: Anguk Station (Line 3), Exit 2 Cost: Free to explore; fees may apply for specific activities or museums

Traveler’s Tip: Respect the residents’ privacy by keeping noise levels down and not entering private properties without permission.

Fun Things to do in Seoul

Ready to dive into Seoul’s shopping scene? This city is a paradise for bargain hunters and luxury lovers alike. 

From bustling traditional markets to glitzy shopping districts, Seoul’s got it all. 

Whether you’re after K-beauty products, trendy fashion, or unique souvenirs, you’re in for a treat.

5. Gwangjang Market

Gwangjang Market is food heaven! It’s one of the oldest markets in Korea.

This place got super famous after being on Netflix’s “Street Food” series. Now, foodies from all over the world come here.

As soon as you walk in, you’ll be hit with amazing smells. The market is full of food stalls. It’s like a maze of deliciousness!

Here are some must-try foods:

1. Mayak Gimbap at Yoo Jeong Yukhoe: This tiny stall serves “addictive” mini gimbap (seaweed rice rolls) that live up to their name. The secret is in the sweet and savory dipping sauce.
2. Bindaetteok at Jeon Stall: These mung bean pancakes are a Gwangjang Market specialty. Look for the stall with a constant crowd and the sizzle of fresh pancakes hitting the grill.
3. Kalguksu at Cho Yeon-ja’s: This hand-cut noodle soup is perfect for a chilly day. The broth is rich and comforting, filled with chewy noodles and tender clams.
4. Yukhoe at Yoo Jeong Yukhoe: If you’re feeling adventurous, try the Korean-style beef tartare. It’s served with pear and egg yolk for a unique flavor combination.
5. Tteokbokki at Alnyang Tteokbokki: These spicy rice cakes are a Korean street food staple. The version here is particularly good, with a perfect balance of sweet and spicy.

Not just about food! Gwangjang is also famous for textiles. You can even get a custom-made hanbok here.

Nearest Station: Jongno 5-ga Station (Line 1), Exit 8 Cost: Free entry; food prices vary but are generally very affordable (most dishes range from ₩3,000 to ₩10,000)

Traveler’s Tip: Bring cash as many stalls don’t accept cards, and come with an empty stomach to fully enjoy the culinary adventure!

6. Myeongdong

When it comes to things to do in Seoul, shopping in Myeongdong is an experience that simply can’t be missed. 

This area has everything. Luxury brands? Check. Street market bargains? You got it!

Myeongdong is especially famous for beauty products. If you love Korean skincare, you’ll be in heaven.

Here are some cool shops to check out:

1. Lotte Department Store: This massive shopping complex houses both local and international brands across multiple floors. It’s a great place to start your Myeongdong adventure.
2. Olive Young: Korea’s largest health and beauty store chain, Olive Young is perfect for stocking up on popular Korean skincare and makeup brands.
3. Stylenanda Pink Hotel: Don’t be fooled by the name – this isn’t actually a hotel. It’s a multi-story fashion and beauty store designed to look like a vintage hotel. It’s as much an Instagram hotspot as it is a shopping destination.
4. Line Friends Store: Fans of the popular messaging app will love this store filled with merchandise featuring Line’s cute characters. Even if you’re not familiar with Line, it’s worth a visit for the adorable products.
5. Myeongdong Underground Shopping Center: For a more local experience, head to this underground mall where you can find trendy clothes at affordable prices.
6. Nature Republic: Another popular Korean beauty brand, Nature Republic offers a wide range of skincare and makeup products, many featuring natural ingredients.
7. Daiso: This massive 100 won store (similar to a dollar store) is perfect for picking up quirky souvenirs or practical items at incredibly low prices.

Don’t shop on an empty stomach! Try some street food. Myeongdong has some of the best in Seoul.

Nearest Station: Myeong-dong Station (Line 4), Exit 5, 6, 7, or 8 Cost: Free to explore; shopping costs vary widely

Traveler’s Tip: Visit on weekday evenings to enjoy the vibrant atmosphere with slightly smaller crowds. Many shops offer tax refunds for tourists, so keep your receipts and passport handy.

Things to do in Seoul for Young Adults

If you’re looking for thrilling things to do in Seoul, especially with family or friends, these next destinations should be at the top of your list.

7. Lotte World Adventure

Lotte World Adventure is one of the largest indoor theme parks in the world and a must-visit attraction for thrill-seekers and families alike. 

As someone who has visited multiple times, I can attest that it’s one of the most exciting things to do in Seoul, offering a perfect blend of indoor and outdoor attractions that ensure fun regardless of the weather.

The park is divided into two main areas:

1. Adventure (Indoor): This section is housed in a massive dome and includes attractions like the French Revolution roller coaster, the Atlantis Adventure water ride, and the Jungle Adventure boat ride. It also features a folk museum, an ice rink, and various parades and performances throughout the day.
2. Magic Island (Outdoor): Connected to the indoor park by a monorail, Magic Island offers more intense rides like the Gyro Drop, Gyro Swing, and the Giant Loop. The iconic Lotte World Tower serves as a dramatic backdrop for this outdoor area.

Don’t miss the daily parade. It’s colorful and fun.

The night show is amazing. Lasers, lights, and music – what a combo!

Nearest Station: Jamsil Station (Line 2 or 8), Exit 4 Cost: Adult (19-64): ₩57,000 / Youth (13-18): ₩50,000 / Child (3-12): ₩46,000

Traveler’s Tip: Purchase your tickets online in advance to avoid long queues, and consider buying a “Magic Pass” to skip lines for popular attractions.

8. Lotte Aquarium

Located within the Lotte World Mall complex, Lotte Aquarium is a relatively new addition to the list of things to do in Seoul. 

As an avid marine life enthusiast, I was thoroughly impressed by the diversity and presentation of aquatic life here.

The aquarium is home to over 55,000 sea creatures representing more than 650 species.

The aquarium has different zones:

1. The Path to the Sea: Start your journey learning about the water cycle and freshwater ecosystems.
2. The Sea of Korea: Explore the rich marine life of the waters surrounding the Korean peninsula.
3. The Sea of the World: Travel through different marine environments from around the globe.
4. Undersea Tunnel: Walk through a transparent tunnel surrounded by sharks, rays, and countless fish.
5. Penguin’s Playground: Watch these charming birds swim and play.

One of the most unique features is the “Jellyfish Garden,” a mesmerizing display of various jellyfish species illuminated by changing colored lights. 

It’s a truly magical experience and perfect for photography enthusiasts.

The aquarium also offers interactive experiences like touch pools where you can feel starfish and small sharks, and feeding shows where you can watch divers feed larger marine animals.

Nearest Station: Jamsil Station (Line 2 or 8), Exit 4 Cost: Adult: ₩31,000 / Youth (14-18): ₩29,000 / Child (3-13): ₩27,000

Traveler’s Tip: Visit on a weekday to avoid crowds, and time your visit to coincide with one of the feeding shows for an extra special experience.

9. Lotte World Mall

While not a theme park in the traditional sense, Lotte World Mall deserves a spot on any list of things to do in Seoul. 

This massive complex combines shopping, dining, and entertainment in a way that’s uniquely Korean and endlessly fascinating.

As one of the largest shopping malls in South Korea, Lotte World Mall offers:

1. Shopping: With over 900 stores, you’ll find everything from luxury brands to local favorites. The mall is particularly known for its extensive beauty and fashion sections.
2. Dining: The mall houses numerous restaurants ranging from fast food to fine dining. Don’t miss the food court on the lower level for a wide variety of Korean and international cuisines.
3. Cinema: The Lotte Cinema here is one of the most advanced in Korea, featuring 4D and VIP theaters.
4. Lotte Concert Hall: This 2,000-seat concert hall hosts classical music performances and other cultural events.
5. Roof Garden: On the top floor, you’ll find a beautiful garden with panoramic views of Seoul.
6. Duty-Free Shopping: If you’re a tourist, you can enjoy duty-free shopping at the Lotte Duty Free store within the mall.

What makes Lotte World Mall unique is its integration with other attractions. It’s connected to Lotte World Adventure and houses Lotte Aquarium, making it possible to enjoy a full day of diverse activities all in one location.

Nearest Station: Jamsil Station (Line 2 or 8), Exit 4 Cost: Free entry to the mall; costs vary for individual attractions and purchases

Traveler’s Tip: Visit in the evening to enjoy the impressive media facade show on the exterior of the building, featuring vibrant light displays.

Unique Things Not to Miss in Seoul

Seoul is a city of endless discoveries, and there are certain experiences that should be on every visitor’s itinerary. 

Here are some more exciting things to do in Seoul that showcase the city’s diverse charm and vibrant culture.

10. The Hyundai Seoul

Hey, have you heard of The Hyundai Seoul? It opened in 2021.

As someone who’s spent hours exploring this architectural marvel, I can confidently say it’s one of the most unique things to do in Seoul.

What sets The Hyundai Seoul apart is its focus on nature and open spaces. 

The centerpiece is a sprawling indoor park called “Sounds Forest,” complete with real trees, a wooden deck, and even a small stream. 

It’s a perfect spot for a moment of tranquility amidst your shopping spree.

The store’s got all the fancy stuff. Luxury brands, designer labels, you name it. 

There are also some really unique concept stores and pop-up shops.

Oh, and don’t miss the food hall in the basement. It’s got gourmet food from all over the world.

Nearest Station: Yeouido Station (Line 5 or 9), Exit 3 Cost: Free entry; costs vary for purchases

Traveler’s Tip: Visit on a weekday evening to enjoy the beautiful lighting of the Sounds Forest and a less crowded shopping experience.

11. Insadong Street

If you’re into traditional Korean culture and art, you’ve got to check out Insadong. 

It’s one of my favorite spots to show visitors the traditional side of Seoul.

The main street is lined with shops selling traditional crafts. 

You’ll find handmade hanji (that’s Korean paper) and beautiful celadon pottery. Want to try making something yourself? Many shops offer workshops.

Don’t miss these highlights:

1. Ssamziegil: A multi-story shopping complex with a unique spiral design, featuring shops selling handmade crafts and artwork.
2. Traditional Tea Houses: Try traditional Korean teas in atmospheric settings.
3. Jogyesa Temple: A beautiful Buddhist temple just off the main street.
4. Street Food: Sample traditional Korean snacks like hotteok (sweet pancakes) and tteokbokki (spicy rice cakes).

Nearest Station: Anguk Station (Line 3), Exit 6 Cost: Free to explore; costs vary for purchases and activities

Traveler’s Tip: Many shops in Insadong offer tax refunds for tourists, so keep your receipts and passport handy.

12. Hongdae Street

Ever heard of Hongdae? It’s short for Hongik University Street. 

This place is the heart of Seoul’s youth culture. It’s always buzzing! 

You’ll see street performers, quirky cafes, and unique shops everywhere.

Key attractions and things to do in Hongdae include:

1. Street Performances: On weekends, the streets come alive with talented performers.
2. Trick Eye Museum: An interactive art museum perfect for fun photo opportunities.
3. Unique Cafes: From animal cafes to board game cafes, Hongdae has it all.
4. Shopping: Find trendy, affordable fashion and accessories in the many boutiques.
5. Nightlife: Experience Seoul’s famous club scene in the evening.

Nearest Station: Hongik University Station (Line 2), Exit 9 Cost: Free to explore; costs vary for activities and purchases

Traveler’s Tip: Visit on a Saturday afternoon to experience the Free Market, where young artists sell their handmade crafts.

13. Gangnam Street

Remember “Gangnam Style”? This is where it all started! 

Gangnam is the fancy part of Seoul. 

Think high-end shopping and corporate HQs. Walking down Gangnam Street feels like stepping into luxury.

Key attractions and things to do in Gangnam include:

1. COEX Mall: One of the largest underground shopping malls in Asia.
2. Garosu-gil: A tree-lined street filled with boutiques, cafes, and galleries.
3. Apgujeong Rodeo Street: Known for its luxury brand flagship stores.
4. Bongeunsa Temple: A serene Buddhist temple amidst the modern cityscape.

Nearest Station: Gangnam Station (Line 2), Exit 10 Cost: Free to explore; costs vary for activities and purchases

Traveler’s Tip: Take a stroll down Garosu-gil in the afternoon for great people-watching and to enjoy the area’s cafe culture.

14. K-Star Road

For K-pop fans, K-Star Road is one of the most exciting things to do in Seoul. 

Located in Gangnam’s Cheongdam-dong area, this street is dedicated to celebrating Korean pop culture.

The main attraction? Giant bear statues called “Gangnamdol”. 

Each one represents a different K-pop group or star. You’ll see statues for BTS, EXO, TWICE, and more.

What else can you find here?

1. Entertainment Company Buildings: Many major K-pop agencies have their headquarters in this area.
2. Celebrity-Owned Businesses: Cafes and restaurants owned by K-pop stars.
3. High-End Fashion Boutiques: Many K-pop stars shop in this area.

Nearest Station: Apgujeong Rodeo Station (Bundang Line), Exit 2 Cost: Free to explore; costs vary for purchases

Traveler’s Tip: Check online for any pop-up events or exhibitions related to K-pop that might be happening during your visit.

15. COEX Starfield Library

Located within the COEX Mall, the Starfield Library is a stunning two-story open library that has become one of the most Instagram-worthy things to do in Seoul. 

The bookshelves are huge. They’ve got over 50,000 books and magazines. 

You can’t check out books, but feel free to grab one and read. 

They often have cool cultural events and exhibitions too.

Nearest Station: Samseong Station (Line 2), Exit 6 Cost: Free

Traveler’s Tip: Visit in the evening when the library is beautifully lit, creating a magical atmosphere.

16. Statue of Gangnam Style

Located in front of COEX, this statue pays homage to Psy’s globally famous “Gangnam Style” dance. 

The statue consists of two fists overlapping, mimicking the iconic horse-riding dance move from the music video.

It’s a popular spot for photos and often plays the song, encouraging visitors to dance along. 

While it might seem kitschy, it’s become one of the fun things to do in Seoul for tourists looking to embrace Korean pop culture.

Nearest Station: Samseong Station (Line 2), Exit 6 Cost: Free

Traveler’s Tip: Try to time your visit with one of the scheduled music and light shows that happen several times a day.

17. COEX Aquarium

Love sea creatures? COEX Aquarium is another great option. 

It’s one of Korea’s largest aquariums. They’ve got over 40,000 sea animals!

The aquarium has 16 themed areas. There’s a deep sea tunnel and a penguin habitat. 

You can even touch some marine animals in the touch pool. Check out the “20,000 Leagues Under the Sea” area. It’s pretty cool!

Nearest Station: Samseong Station (Line 2), Exit 6 Cost: Adult: ₩28,000 / Youth (14-18): ₩24,000 / Child (3-13): ₩20,000

Traveler’s Tip: Check the feeding schedule upon arrival to catch these exciting shows during your visit.

18. Itaewon

Itaewon is Seoul’s most diverse neighborhood and a testament to the city’s growing multiculturalism. 

It’s one of the best things to do in Seoul for those craving international cuisines or looking for a more global atmosphere.

Key attractions and things to do in Itaewon include:

1. Diverse Restaurants: From authentic Indian curries to American burgers, Itaewon is a food lover’s paradise.
2. Antique Furniture Street: Browse unique home decor items and antiques.
3. Leeum, Samsung Museum of Art: A world-class museum featuring both traditional Korean art and contemporary works.
4. Namsan Tower: While not in Itaewon itself, it’s easily accessible from here and offers panoramic views of Seoul.

Nearest Station: Itaewon Station (Line 6), Exit 2 Cost: Free to explore; costs vary for activities and purchases

Traveler’s Tip: Visit during the Itaewon Global Village Festival in October to experience a celebration of the area’s cultural diversity.

Unique Cafe in Seoul

Seoul’s cafe culture is a world unto itself, offering experiences that go far beyond just serving coffee. 

These cafes have become destinations in their own right and are among the most Instagram-worthy things to do in Seoul. 

Let me tell you about some cool ones:

19. Cafe Onion

Ever been to the “Brooklyn of Seoul”? That’s Seongsu-dong, and Cafe Onion is there. 

It’s in an old warehouse. Very industrial-chic!

What makes Cafe Onion special:

• The building retains much of its original structure, including exposed concrete and metal fixtures, creating a unique atmosphere.
• Their selection of freshly baked pastries is outstanding, particularly the croissants which are widely considered some of the best in Seoul.
• The rooftop seating area offers a great view of the neighborhood.

Nearest Station: Seongsu Station (Line 2), Exit 3 Cost: Pastries start from ₩4,000, coffee from ₩5,000

Traveler’s Tip: Arrive early, especially on weekends, as there can be long queues. Their pastries often sell out by early afternoon.

20. Grandpa Factory Cafe

Grandpa Factory Cafe, located in the Yeonnam-dong area, is a delightful journey into the past. 

This cafe is designed to resemble an old Korean home and workshop, filled with vintage items and antiques.

Highlights of Grandpa Factory Cafe:

• The interior is like a museum, with old radios, clocks, and various tools decorating the space.
• They serve traditional Korean snacks alongside modern cafe fare.
• The outdoor garden area is particularly charming, especially in spring and autumn.

Nearest Station: Hongik University Station (Line 2), Exit 3 Cost: Drinks from ₩5,000, snacks from ₩7,000

Traveler’s Tip: Take your time to explore all the nooks and crannies of the cafe – there are many hidden details and photo opportunities.

21. Tongue Planet

For those with a sweet tooth, Tongue Planet in the Haebangchon area offers one of the most unique dessert experiences in Seoul. 

This small, space-themed cafe specializes in out-of-this-world confections.

What makes Tongue Planet special:

• Their signature “Planet Cakes” are colorful, spherical creations that look like miniature planets.
• The interior is decorated with space-themed artwork and props.
• They offer vegan options, which can be hard to find in Seoul.

Nearest Station: Noksapyeong Station (Line 6), Exit 2 Cost: Planet Cakes from ₩8,000, drinks from ₩5,000

Traveler’s Tip: These intricate desserts are made fresh daily in limited quantities, so it’s best to arrive early to ensure availability.

22. NUDAKE Seongsu

NUDAKE, a creation of the famous Korean eyewear brand Gentle Monster, is more than just a cafe – it’s an art installation that happens to serve exquisite desserts. 

Located in Seongsu-dong, it’s become one of the most talked-about things to do in Seoul for design enthusiasts and foodies alike.

Highlights of NUDAKE:

• The interior changes regularly, featuring stunning and often surreal art installations.
• Their desserts are as visually striking as they are delicious, with creations like the “Cloud Cake” and “Ballot Cake” becoming Instagram sensations.
• The cafe is part of a larger complex that includes a Gentle Monster store, offering a unique shopping-meets-dining experience.

Nearest Station: Seongsu Station (Line 2), Exit 3 Cost: Desserts from ₩12,000, drinks from ₩7,000

Traveler’s Tip: Visit on a weekday if possible, as weekends can see very long queues. Also, be sure to check their social media for the latest art installations.

23. Ongeundal

Ongeundal, located near Gyeongbokgung Palace, offers a serene escape into traditional Korean aesthetics. 

Housed in a beautifully restored hanok (traditional Korean house), this cafe provides a peaceful contrast to the bustling city outside.

What makes Ongeundal special:

• The cafe preserves many original features of the hanok, including its beautiful wooden structure and traditional Korean doors.
• They serve a variety of traditional Korean teas and desserts, including bingsu (shaved ice dessert) in summer.
• The small garden is particularly beautiful, offering a tranquil space for reflection.

Nearest Station: Gyeongbokgung Station (Line 3), Exit 3 Cost: Teas from ₩8,000, desserts from ₩10,000

Traveler’s Tip: Remove your shoes before entering the raised seating areas, as is customary in traditional Korean houses.

24. Matchacha Seoul

For matcha enthusiasts, Matchacha in the Sinsa-dong area is a must-visit destination.

This specialized cafe focuses entirely on high-quality matcha drinks and desserts.

Highlights of Matchacha:

• They offer different grades of matcha, allowing customers to appreciate the nuances of this Japanese green tea.
• Their menu includes creative matcha-based drinks and desserts, from lattes to roll cakes.
• The minimalist, Japanese-inspired interior provides a calm atmosphere perfect for enjoying your matcha.

Nearest Station: Apgujeong Rodeo Station (Bundang Line), Exit 5 Cost: Drinks from ₩6,000, desserts from ₩8,000

Traveler’s Tip: Try their matcha ceremony set for a more traditional matcha experience.

Also read:

• Things to do in Seoul during Winter
• Things to do in Seoul during Summer