Things to Do in Hongdae: Street Food and Shopping

📍 Address: 121 Eoulmadang-ro, Mapo-gu, Seoul

đź•™ Opening Hours: Shops and cafes in Hongdae generally open around 10 AM to 11 AM.

🚇 Nearest Subway Stations:

  • Hongik Univ. Station (Line 2, Exit 9): Turn left and walk straight. At the second cross street, you will reach Hongdae Shopping Street. (1 min walk)
  • Hongik Univ. Station (AREX / Gyeongui–Jungang Line, Exit 7): Turn right and cross the street. Hongdae Shopping Street is on your right. (20m)

Ever heard of Hongdae? It’s the coolest spot in Seoul and a must-visit for anyone into Korean culture. 

Hongdae is short for Hongik University, but it’s way more than just a college area. 

It’s the beating heart of Korea’s youth culture and a place where K-pop dreams come to life

Imagine streets buzzing with energy, filled with trendy shops, quirky cafes, and non-stop music. That’s Hongdae for you!

For K-pop fans, this place is heaven. Many K-pop idols got their start busking on these very streets

On any given day, you might stumble upon amazing dance cover groups nailing the latest BTS or BLACKPINK choreography. 

And who knows? That talented singer on the corner might be the next big K-pop star!

Hongdae is also a shopping paradise for fans. 

hongdae

You’ll find stores packed with official merch from your favorite idols, plus tons of K-beauty products to help you get that idol glow. 

Here’s a cool fact: Hongdae was recently named an official “special tourist zone” in Seoul. 

They even painted the main street red and put up a statue of a guy playing an electric guitar. It’s like the whole neighborhood is one big celebration of music and art!

Hongdae never sleeps. Many shops and cafes are open 24/7, so you can get your K-pop fix anytime. 

Just remember to bring some cash along with your card – some street vendors are old school!

Ready to explore all the amazing things to do in Hongdae? Let’s dive in!

How to go to Hongdae Shopping Street?

First things first, how to get to Hongdae Shopping Street? It’s a piece of cake! Here’s the lowdown:

By Subway:

  • Line 2: Take the subway to Hongik Univ. Station and exit through Exit 9. Turn left immediately after the exit and walk straight. At the second cross street, you will find Hongdae Shopping Street (Eoulmadang-ro). It’s about a 1-minute walk.
  • AREX Airport Railroad / Gyeongui–Jungang Line: Get off at Hongik Univ. Station and use Exit 7. Turn right after exiting the station and cross the street. The entrance to Hongdae Shopping Street is on your right, about 20 meters away.

By Bus:

  • Check local bus routes that stop near Hongik Univ. Station or around Eoulmadang-ro for a convenient drop-off close to the shopping street.

By Taxi:

  • Ask the driver to take you to Eoulmadang-ro in Hongdae, or you can provide the address: 121 Eoulmadang-ro, Mapo-gu, Seoul.

Tip: Grab a T-money card for hassle-free travel around Seoul. It works on buses too!

What to Buy at Hongdae Shopping Street?

Alright, let’s talk shopping! Hongdae is a shopaholic’s dream come true. 

You’ll find everything from trendy clothes to quirky souvenirs. 

But there are a few spots that are absolute must-visits:

1. Kakao Friends Hongdae Flagship Store

things to do in hongdae

Cute overload alert! This store is packed with adorable Kakao Friends merchandise. 

From plushies to stationery, you’ll want it all. My personal fave? The Ryan cushions. 

They’re perfect for long flights! 

  • Location: Just a short walk from Exit 9
  • Opening hours: 10:30 AM – 10:00 PM daily

Tip: Arrive early to beat the crowds. Things to do in Hongdae often involve queuing, but this one’s worth it!

2. Olive Young Hongdae Central Branch

things to do in hongdae

Think of this as Korea’s Sephora. But trust me, it’s way cooler. 

You’ll find both Korean and international brands here. 

Their skincare section is to die for! 

Don’t forget to check out their hair accessories too. They’re surprisingly affordable!

  • Location: Right in the heart of Hongdae
  • Opening hours: 10:00 AM – 12:00 AM

3. Line Friends Hongdae Flagship Store

things to do in hongdae

Another character goods heaven! Line Friends are just as popular as Kakao Friends. Brown the bear is my absolute favorite. 

The store has multiple floors of cuteness. 

Heads up: Keep an eye out for limited edition items. They sell out fast!

  • Location: Near Hongik University Station Exit 9
  • Opening hours: 10:30 AM – 10:00 PM

Tip: Keep an eye out for limited edition items. They sell out faster than you can say “Hongdae”!

Street Food in Hongdae

Hungry after all that shopping? Hongdae’s got you covered! The street food here is next level. Here are some must-tries:

  1. Tteokbokki (spicy rice cakes): The ultimate Korean comfort food
  2. Hotteok (sweet pancakes): Crispy outside, gooey inside – heaven!
  3. Odeng (fish cakes): Perfect for a quick, savory snack
  4. Korean fried chicken: Crispy, juicy, and oh-so-addictive

Where to find them? Just follow your nose! 

The main streets are lined with food stalls. Remember to carry cash. Most street vendors don’t accept cards.

Tteokbokki
Tteokbokki (spicy rice cakes)
Hotteok (sweet pancakes)
Hotteok (sweet pancakes)
Odeng (fish cakes)
Odeng (fish cakes)
Korean fried chicken
Korean fried chicken

Live Performances in Hongdae

One of the best things to do in Hongdae? Catch a live performance! 

The area is famous for its talented buskers. Here’s what you need to know:

  • Best spots: Around Hongik University main gate and Exit 9 area
  • Peak times: Evenings and weekends
  • What to expect: Singers, dancers, bands, even magicians!

Stick around till evening for the best shows. It’s like a free concert every night!

Live Performances in Hongdae
Source: id.changiairport.com
Live Performances in Hongdae
Source: storyofpeponi

Recommended Restaurants and Cafes in Hongdae

Alright, foodies! Let’s talk about where to grab some seriously delicious grub in Hongdae. Trust me, your taste buds are in for a wild ride!

  • Witch’s Kitchen Hongdae
  • Colline Cafe Hongdae
  • NooNaHolDak Hongdae – Oven Chicken & Beer
  • Sokoa (Hongdae Branch)
  • Beer King Myeongju
  • MiDoin Hongdae
  • Meatman Kim Chun-bae (Hongdae Main Store)
  • Sin Migyeong Hongdae Dakgalbi
  • Boseunghoegwan Hongik Univ
Recommended Restaurants and Cafes in Hongdae
Colline
Recommended Restaurants and Cafes in Hongdae
Sin Migyeong Hongdae Dakgalbi
restaurant in hondae
Witch’s Kitchen Hongdae
Recommended Restaurants and Cafes in Hongdae
Midoin
Recommended Restaurants and Cafes in Hongdae
NooNaHolDak Hongdae

Coffee Shops in Hongdae

Need a pick-me-up? Hongdae’s got some of the coolest coffee shops in Seoul. Here are a few you can’t miss:

  1. Cafe Seoulism: Rooftop views and specialty drinks? Yes, please!
  2. Anthracite Coffee Roasters: For serious coffee connoisseurs
  3. Thanks Nature Cafe: Coffee with a side of… sheep? Yep, you read that right!
  4. Cafe Pawz: Cat lovers, this one’s for you!

Also read: 7 Best Coffee Shops in Seoul, Seriously Famous!

Remember, in Hongdae, coffee shops are more than just places to grab a quick cup. 

They’re social hubs, workspaces, and often, attractions in their own right!

Coffee Shops in hongdae
Anthracite Coffee Roasters
Coffee Shops in hongdae
Cafe Seoulism
Coffee Shops in hongdae
Thanks Nature Cafe

Recommended Hotels at Hongdae

After a day of exploring, you’ll need a comfy place to crash. Here are some top picks:

  • Holiday Inn Express Seoul Hongdae
  • RYSE, Autograph Collection Seoul by Marriott
  • L7 Hongdae (by LOTTE)
  • Mercure Ambassador Seoul Hongdae
  • 9 Brick Hotel

Hongdae Nightlife

As night falls, Hongdae really comes alive. The nightlife here is legendary! 

Here are some options:

  1. Bars: Try Vinyl for craft beers or Owl of Minerva for makgeolli (Korean rice wine)
  2. Clubs: Head to Cocoon or NB2 for all-night dancing
  3. Noraebang (karaoke rooms): Belt out your favorite tunes at Luxury Su Noraebang
  4. Themed cafes: Visit the Thanks Nature Cafe to hang out with sheep!

My favorite? The rooftop bars with city views. Just remember to pace yourself. Korean soju is stronger than it tastes!

FAQ About Hongdae

What is Hongdae known for?

Hongdae is known for its vibrant youth culture, trendy shops, quirky cafes, and lively music scene. It’s a hub for K-pop fans, with many idols having started their careers busking in its streets.

How do I get to Hongdae Shopping Street?

To get to Hongdae Shopping Street, take Line 2 to Hongik Univ. Station and use Exit 9. Turn left and walk straight until you reach the shopping street. Alternatively, use AREX or Gyeongui–Jungang Line, exit through Exit 7, turn right, and walk 20 meters to find the street.

What is the popular street in Seoul, Korea?

Hongdae is one of the popular streets in Seoul, known for its lively atmosphere and cultural vibrancy. Other notable streets include Myeongdong and Insadong.

Is Hongdae a street?

No, Hongdae is not just a street, it is a neighborhood in Seoul. The name “Hongdae” refers to the area around Hongik University and is famous for its bustling streets and vibrant culture.

What time does hongdae street close?

Hongdae Street itself doesn’t close, but shops and businesses generally close between 10 PM and midnight.

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